How to use the Brand Audit Template
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0beec6d-7f49-4bca-9a86-5f22614d487a/44c23bbd-572b-493d-b9b5-49cd1c7fa89b/chaos_icon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0beec6d-7f49-4bca-9a86-5f22614d487a/44c23bbd-572b-493d-b9b5-49cd1c7fa89b/chaos_icon.png" width="40px" /> This template is designed to help guide you through a brand audit of a cybersecurity or SaaS company. While this document captures a moment in time, it also acts as a baseline for you to measure success as you conduct future audits (do so annually at minimum). Are some of these items not yet built out? Perfect, that is room for growth!
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<aside> <img src="https://files.scmagazine.com/wp-content/uploads/2023/07/cms-primary-fill_2x-0.png" alt="https://files.scmagazine.com/wp-content/uploads/2023/07/cms-primary-fill_2x-0.png" width="40px" /> Join the Cybersecurity Marketing Society
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When conducting a brand audit, you’ll want to review several crucial elements and segments of your brand. Let’s break this down (pro tip, hover over a section and hit open).
The following brand audit is designed to create a baseline document that highlights the current state of [BRAND]’s brand, its effectiveness, awareness saturation, and recommendations for improvement. This document will be used to guide future refresh and rebrand initiatives as the market (primarily customers) warrants change.
Brand Overview
Purpose
Mission + Vision
Values
